Area: 590 sqm
Location: Land View tower, Gulshan 02, Dhaka
The newly envisioned office interior for Brand and Marketing department of KSRM reflects a fresh direction to achieve workplace environment that supports specific business drivers and expresses the corporate brand and mission, while creating a comfortable and stimulating ambiance for the users. Designed by STUDIO EXTENSION, the project opts for a simple plan humanizing modes of interaction between life and space while denying the manners of ‘cubicle identity’.
An industry- a symbolic union of collective efforts for growth, steel-an entity taken to mass usage as skeleton for urban shelter of various forms. A corporation that brings into being the spirit of a steel industry for more than two decades. This was the brief given when a floor space stretching 635 square meters on the 5th floor of Landview Tower at Gulshan-2 was provided to be transformed into the breathing hub of the KSRM’s Brand and Marketing department.
The formative basis of functional arrangement had to be infused with the progressive nature of a reputed company that had loyally served its clients. Within the constraints of a peculiar outline that formed the perimeter of the designed area, it was a task of arranging a suitable spatial layout which would speak to each other, and be each other’s guide as if the dead spaces could talk even when no one was listening. Constraints are what make exploration interesting, and when the mindset of the client suggests the possibility of breaking boundaries in terms of re-defining corporate office culture, the exploration floats into the Peruvian skies of innovation and self-education. The plan for the project was simple: it’s sole objective of bringing out the true nature of simplicity demolishing the manners of ‘cubicle identity’ branching out to the tiniest of details that magnifies and humanizes modes of interaction between life and space.